Your page has a coach.

Moxie watches your status, bio, blog, and Bluesky activity — then tells you what's actually slipping versus what's fine. No generic advice. No dashboard guilt trip. Just one specific thing, grounded in your own patterns.

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What Moxie watches

Status freshness

Moxie tracks your own update cadence — not a generic "update more often." If you usually update every 5 days and it's been 14, Moxie notices. If you're on a streak, Moxie stays quiet.

Bio completeness

A page with links and no bio is a menu with no restaurant name. Moxie calls it out — once, directly, without lecturing.

Blog cadence

Your own posting rhythm is the baseline. Moxie notices when you've gone quiet relative to your own history — not compared to some external ideal.

Bluesky activity

If you're posting on Bluesky but your Just Me page hasn't reflected it, Moxie frames that as an opportunity, not a failure. Two places you exist, kept in sync.

Clark traction scores

When you link a blog post to its Bluesky post, Clark calculates a traction score relative to your own baseline. Moxie reads those scores and references them directly — your best post, your biggest audience reach, never generic encouragement.

Block completeness

Moxie watches which blocks are missing or underused — a Friends block you haven't connected, a section that's getting zero engagement.

What Moxie sounds like

One observation grounded in your data. One direction or one moment of warmth — never both. One line that's either funny or specific enough to feel personal.

Stale status, Bluesky connected

"You've been active on Bluesky but your Just Me page hasn't seen any of it. You're doing the work twice for half the audience. Turn on status sync and let your page keep up with you."

Missing bio

"You've got links, a status, and absolutely nothing telling anyone who you are. Your page is a menu with no restaurant name. Write a bio — two or three sentences, not your whole life story."

Blog post traction data

"Your post about fireflies two posts ago did very well — your biggest traction score to date. You haven't posted in 30 days. You usually post twice a month. What do you know that someone else doesn't?"

Genuine quiet — everywhere

"Hey. You've been quieter than usual lately — across the board. I'm not going to pretend I don't notice. Take the time you need. When you're ready, your page will be here. So will I."

Two places you exist, kept in sync.

Just Me and Bluesky aren't separate things anymore. With bidirectional status sync, your most recent Bluesky post can automatically update your Just Me status — so your page stays current without you thinking about it.

Just Me
Your status
Bluesky
Your posts

One-way (Just Me → Bluesky) is on by default. Reverse sync is opt-in — turn it on in Settings → Bluesky.

You control how much Moxie does.

Manual

Moxie observes and logs. No changes without your explicit approval.

Coaching

Moxie surfaces suggestions. You approve each one before anything happens.

Auto

High-confidence changes apply automatically. You can always review and revert.

W

Want this for your own website?

Moxie coaches your Just Me presence page. Wiley does the same thing for domains you own — watching your traffic, vibe, and content, then telling you what to do about it.

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